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Why Whitelabel
The sector whitepaperInsights from 16 nonprofits in the OpenAI Foundation's People-First AI FundMeet the first cohortSix nonprofits running agentic fundraising in the open
Products

Engage

  • WorkspaceRun campaigns, sends and contacts by asking
  • MissionsStanding jobs the assistant picks up for you
  • AgentsAnswer only from your own verified content, always cited

Donor experiences

  • DonorPageAIA donate page that sits on the website you already have
  • DonationsOne-off and recurring, with the fee covered by the donor
  • Matched givingSpots the donors whose employer matches, and doubles the gift
  • Donate in chatCheckout optimised for LLMs, with no hand-off to another page

Outreach

  • InboxEvery supporter reply in one thread
  • JourneysAI automated outreach that adapts per person
  • CampaignsAsk in plain words, get the sequence written
  • FormsCapture that writes straight to the contact record
  • EventsRegistrations, reminders and follow-up handled
  • CalendarEvery scheduled send on one timeline

Audience

  • DonorCardAIA supporter brief built from what you already hold
  • AI searchAsk for a segment in plain words

Insights

  • OverviewThe live picture, not last quarter's export
  • AI visibilityAnswer-engine optimisation: get found when someone asks an AI where to give
  • SafeguardingFlags risk in a conversation and routes it to a human
  • ReportsAI-written engagement reports on a schedule
  • ActivityWho did what, across every channel

Library & data

  • Files & websitesThe sources your agents are allowed to draw on
  • EvidenceGraded donor-behaviour research behind the copy
  • ConnectorsTwo-way sync with the CRM and tools you already run
PricingBlogLabStart for free
Sector research

The sector whitepaper

Insights from 16 nonprofits in the OpenAI Foundation's People-First AI Fund, and how much they turned out to have in common.

Read the paper
Open experiments

Meet the first cohort

Six nonprofits running five months of agentic fundraising in the open, with everything they learn published as they go.

Meet them

Engage

  • WorkspaceRun campaigns, sends and contacts by asking
  • MissionsStanding jobs the assistant picks up for you
  • AgentsAnswer only from your own verified content, always cited

Donor experiences

  • DonorPageAIA donate page that sits on the website you already have
  • DonationsOne-off and recurring, with the fee covered by the donor
  • Matched givingSpots the donors whose employer matches, and doubles the gift
  • Donate in chatCheckout optimised for LLMs, with no hand-off to another page

Outreach

  • InboxEvery supporter reply in one thread
  • JourneysAI automated outreach that adapts per person
  • CampaignsAsk in plain words, get the sequence written
  • FormsCapture that writes straight to the contact record
  • EventsRegistrations, reminders and follow-up handled
  • CalendarEvery scheduled send on one timeline

Audience

  • DonorCardAIA supporter brief built from what you already hold
  • AI searchAsk for a segment in plain words

Insights

  • OverviewThe live picture, not last quarter's export
  • AI visibilityAnswer-engine optimisation: get found when someone asks an AI where to give
  • SafeguardingFlags risk in a conversation and routes it to a human
  • ReportsAI-written engagement reports on a schedule
  • ActivityWho did what, across every channel

Library & data

  • Files & websitesThe sources your agents are allowed to draw on
  • EvidenceGraded donor-behaviour research behind the copy
  • ConnectorsTwo-way sync with the CRM and tools you already run

Featured

The Lab

We partner with nonprofits taking bold leaps.

Custom AI products designed and built around your mission.

Explore

AI FOR NON-PROFITS NETWORK
Every post on the network ↗
GUIDES BY TOPIC
View all articles →

AI personalization,
built around every relationship

The AI stack for modern nonprofits.

Book a demoGet started free
SOC 2 compliant, verified by VantaHIPAA compliant, verified by Vanta

Trusted by forward-thinking nonprofits

LivestrongSt Michael'sNet ImpactGeneration180Income MovementCameron HouseHunger Free ColoradoSocial CreaturesIt Gets BetterNo Stomach For CancerTwo River TimesSt Wilfrid'sCAUSESitGritProject EquityCanadian Red CrossCulture NextadfinitasFrucht AlarmStratovationOpportunity Knocks
8,300+people supported through a digital support experienceRead the case study
12%uplift in AI fundraising feature use
“Whitelabel’s tech has become central to how we operate and deliver our mission.”
Karen Johns, CEO

One layer across
every way you raise.

No IT battles, nothing to replace. Whitelabel orchestrates on top of your website, CRM and calendar, so your agent knows when to apply agentic giving.

Whitelabel Intelligence LayerAI orchestration.
Agents act on your data.

Historical donor data

Campaigns & outreach

AI search & mentions

Data & CRM

Calendar & events

DonorFrontTM

A stunning, authentic experience.

The haircut your website always needed. Design fast with AI, pick a prebuilt theme, or go totally custom through our conversational journey, deployable in minutes.

An optimized landing page that sits on top of the website you already have, built for interaction and donation.

we are here for you.
Free help finding food and applying for SNAP in Colorado.
we are here for you.
Free help finding food and applying for SNAP in Colorado.

See how Hunger Free Colorado uses DonorFront to put a real AI assistant, a ZIP food-finder, and one-tap giving in front of every visitor, on desktop and mobile.

Fictional people, the real shape of the record. Pick anyone and the brief writes itself: what we know, what they told us, and the one thing to do next.

Contacts

Everyone your mission has touched, in one place.

Suggested
6 peopleAdded ▾50 / page ▾
PersonStatusConversationsGiftsAddedLast seen
Priya NatarajanWeb · Monthly donorMonthly · 14 months 6 15Jul 12, 2025Sep 19, 2026⋮
Daniel OkaforWeb · Lapsed donorLapsed · last gift 2024 3 4Nov 4, 2023Sep 2, 2026⋮
Grace WhitfieldWeb · Major donorMajor · $5,000 in May 2 3May 9, 2025Sep 14, 2026⋮
Tom AlvarezWeb · VolunteerVolunteer · new this week 1 0Sep 16, 2026Sep 18, 2026⋮
Hannah KimWeb · Event donorEvent · gala 2026 4 2May 20, 2026Sep 10, 2026⋮
Marcus BellWeb · Matched gift pendingMatch unclaimed · $500 2 5Feb 2, 2024Aug 30, 2026⋮

Page 1 of 1 · 6 contacts

Click a person to open their supporter brief, or try Audiences and Weekly insights.

Agents

Meet your secret weapon, Agents

Journeys
Listening
Journeys watches your supporters for opportunities and decides the next best step: a message, a wait, or a check-in with you.
5 awaiting review · 2 need you
SupporterDecisionWhyReviewConfidenceStatus
Hannah KimRecover unfinished donationsHelp Hannah finish her monthly giftStopped at the amount step of a $25 monthly gift on Friday.Routine91%
Grace WhitfieldFollow up high-intent visitorsAnswer Grace about a named giftAsked on Sep 14 about naming the river parcel.Sensitive71%
Marcus BellRecover employer matching giftsRemind Marcus to claim his matchHis employer matches 1:1, and the request closes on Dec 31.Routine88%
Daniel OkaforWin back lapsed donorsShow Daniel what his gifts didLapsed since 2024, then read the annual report on Sep 2.Novel play76%
Tom AlvarezCheck in after supportThank Tom for his first trail dayJoined the Saturday trail crew on Sep 19, with his son.Routine94%

Journeys that grow with your trust

Automated AI journeys start by asking. As a routine proves itself it earns the right to run on its own, built from the logic and evidence of real donor interactions and your playbooks, while higher-value decisions still come back to you for review.

If I give $50, what does it pay for?

Source2025 impact report.pdf

Your gift$50 monthly

About 150 meals every month, 1,800 over a year.

Conversation to donation

Conversational AI reads what a supporter wants and turns it into behavioural giving, with one-click checkout built into the conversation itself.

Wren Hill Community Health assistant
Good morning, MariaCreate sequences and one-time campaigns, explore your audience and calendar, build agents and DonorFronts, draft content, and generate images from here.
Wren Hill Community Health assistant: campaigns, audiences, content and more
The assistant can create and change real things in your organization; anything that reaches real people asks for your confirmation first.

A whole appeal from one ask ✦

Ask for an appeal in plain words and Sessions reads your own library, sets it up and drafts every piece of it. Ask what matters this week and it finds the supporters to reach. Nothing goes live until you approve it.

After a first gift ActiveDynamic3 emails over 10 days · adapts each message to the person
Preview as
The emails3 emails · Saved
Each email is timed from the person’s first gift.
Brindlewood Rescue to Maya Chen · Sep 19
Maya, thank you for all four
You fostered them, and then you gave.
Brindlewood Animal Rescue
Two volunteers laughing as they walk three rescue dogs down a leafy street
Their first home was yours
Hi Maya,
Your first gift of $50 came in the day your four kittens were adopted. It pays for two kittens’ vaccines and vet checks, the care your four had before they went home.
After eight weeks with four kittens, you know what that care looks like. Now you’ve paid for it too.
See their new homes
With gratitude,
Nora Quinn
Supporter care, Brindlewood Animal Rescue
Sent by Brindlewood Animal Rescue · Unsubscribe
AssistantFocused on step 1 · Thank you
What should change in step 1? I’ll edit it once, and each supporter keeps their own details.
Try

No two donors get the same message ✦

Every supporter gets a different journey, tuned to how each one gives, with hyper-personalized donor flows built right into your Whitelabel admin.

Matched giving
Many employers match what their people give, and most of it goes unclaimed. Find which of your donors qualify, then ask.
Find the match money no one claimed
One check matches every donor to an employer, looks up the programme, and shows what’s still on the table.
Donors checkedEvery donor you have
Employer knownFrom your data, then enrichment
Match-eligibleProgramme, ratio and deadline check
Your donorsShowing 6 of 1,860
DonorEmployerProgrammeEmployer would addAsk
Marcus BellGave $500 this yearNot on record––
Grace WhitfieldGave $500 this yearNot on record––
Hannah KimGave $300 this yearCarver AnalyticsTyped at checkout––
Priya NatarajanGave $225 this yearNot on record––
Aisha BelloGave $100 this yearLakeside Credit UnionFrom your records––
Owen PrattGave $40 this yearNot on record––
Matching-gift programmes from Double the Donation

It finds money hiding in plain sight ✦

Thousands of gifts qualify for employer matching that no one ever claims. Whitelabel finds which donors have a workplace match, estimates what it is worth with Double the Donation, and reaches out to each of them agentically.

Social health check-inLive7 questions · 3 outcomes
socialcreatures.whitelabel.ai/social-health
60 seconds
How’s your social health?
Take a quick check-in. It’s science-backed, takes under a minute, and might tell you something worth knowing.
Supporter briefNo response yet
·New responseNobody has answered yet
The brief writes itself from these answers once they finish.
Answers0 of 6 so far
Part of their world
Not answered yet
People to talk to
Not answered yet
Part of a group
Not answered yet
In tune with others
Not answered yet
In their words
Not answered yet
Result
Not answered yet
Tags
Not answered yet
Next step
Not answered yet
Saved to the contact in one go, once they leave an email.

Every answer becomes a profile ✦

Interactive quizzes and funnels meet people where they are, qualify what they need, and route them to the right next step, with every answer landing on their DonorCardAI™ record.

Evidence library

142 verified entries27 peer-reviewed or official benchmarks19 retired folklore claims we refuse to repeat

Topics
Grade

Built on evidence, not instinct ✦

More than 200 peer-reviewed and tested studies of donor behaviour sit behind every sequence, with around ten drawn for any one campaign. A finding that does not replicate when the cohort tests it comes back out of the library.

Halden engagement report, week of 14 September 2026Whitelabel platform · Mon 21 Sep
14 to 20 Sep
Halden Institute · 14 to 20 September 2026Weekly engagement reportWhitelabel platform analytics · prepared for Halden Institute
  • Questions answered486+84Up from 402 last week
  • New contacts63+14Up from 49 last week
  • Total raised$4,210+$1,12038 gifts, 9 from first-time givers
  • People with activity412+57118 registered for the jobs forum
The week at a glanceThe assistant answered 486 questions in 231 conversations as the housing brief and Thursday’s jobs forum brought people in, and giving rose to $4,210 from 38 gifts. The clearest opportunities are the nineteen readers who asked for the county rent tables and the 46 people who downloaded the brief but are not members yet.
01Conversations in numbers
  • Questions answered486
  • Conversations231
  • Avg questions per conversation2.1
  • Most questions in one conversation11
Daily volumeActive on 7 of 7 daysPeak 17 Sep · 112
  1. Mon 14 September, 58 questions
  2. Tue 15 September, 74 questions
  3. Wed 16 September, 69 questions
  4. Thu 17 September, 112 questions
  5. Fri 18 September, 71 questions
  6. Sat 19 September, 60 questions
  7. Sun 20 September, 42 questions
Conversation depthQuestions asked per conversation
  • 1Q118 conversations
  • 2Q52 conversations
  • 3Q29 conversations
  • 4Q16 conversations
  • 5Q9 conversations
  • 6Q+7 conversations
3% of conversations went six questions or deeper.
02Headlines
  • The housing brief brought nine first-time giversThe brief went out on Tuesday 15 September with an invitation to become a member, and it brought in $2,380 of the week’s $4,210. Nine of the 38 gifts came from people giving for the first time, and six of them had asked the assistant about the brief before they gave.
  • The jobs forum made Thursday the busiest day112 questions came in on Thursday 17 September, the day of the forum, many of them about the start time and the livestream. The assistant answered from the event page each time, and 31 people registered straight after.
  • Readers are asking for the data behind the briefTwenty-six people asked about the figures in the housing brief, and nineteen of them wanted the county rent tables as a spreadsheet. The tables are only in the PDF, so that is where the assistant sent them.
03Topic breakdown
  • Programs and services38%185 questions · “Where can I download the rent data behind the housing brief?”
  • Volunteering and getting involved17%83 questions · “Is the jobs forum on Thursday open to students?”
  • Giving and donations15%73 questions · “Does membership include the briefings, or just the newsletter?”
  • Contact and people12%58 questions · “Can I speak to whoever wrote the housing brief? I’m a reporter.”
  • Personal situation and support10%49 questions · “My rent went up $300 this year. Is there anywhere I can get help?”
  • General / Other8%38 questions
04Recommendations
Do this
  1. Research~15 minSend the county rent tables to the nineteen who askedSend one email to the people who asked for the data behind the housing brief, with a link to the county tables and a line on how to cite them.
    Evidence
    19 of the 26 questions about the brief’s figures asked for the county tables, and the website offers only the PDF.
    Expected effect
    Fewer repeat questions about the data, and the brief cited in other people’s work.
  2. Membership~20 minInvite the 46 who downloaded the housing brief to the members’ briefingInvite the people who downloaded the brief but are not members to the briefing on Tuesday 29 September as guests, with a note on what membership includes.
    Evidence
    46 people who are not members downloaded the housing brief this week, and the briefing has 50 seats left.
    Expected effect
    A fuller room on 29 September, and a first conversation about membership with people already reading the work.
Your next report arrives on Monday 28 September.This report was generated from Halden Institute platform data by Whitelabel. All sessions and donor records are anonymised. Data covers 14 to 20 September 2026.Sent by Whitelabel · Unsubscribe

Reports that tell you what to do next ✦

An AI-written report arrives each week or month with what people asked, who arrived and what they gave, and every opportunity in it comes with a next step your team can turn into a draft in one click.

Your cause has
entered the chat

Your cause gets discovered across AI channels. Donors give right in the chat. You keep track of every gift. All powered by Answer Engine Optimization, built into your DonorFront™.

Test AEO for free
AI visibility
Cedarlight Cancer Fund · last 30 days
Visibility across AI assistants
65%+19 pts
Mentioned in 31 of 48 answers
Your rank
#2 of 9
orgs recommended
Donor questionsMentioned
  • Where can I donate to help cancer patients in Omaha?11/12
  • Best cancer charity to give to in Omaha9/12
  • Cancer support nonprofits in Omaha8/12
  • Best cancer charities to donate to3/12
Gifts attributed to AI assistants14
Where can I donate to help cancer patients in Omaha?

You keep 100% of your donation

The pay rails are free and the agentic tools come with them, so 100% of every gift reaches your cause. Free to start, with a clear monthly cap on every premium action and no subscription.

3.5%
Whitelabel platform fee, per gift
Plus card and bank costs, passed through at cost
Start onboarding
  • The complete AI fundraising stack
  • Payment costs passed through at cost, never marked up
  • DonorFront™, Agents & DonorCardAI™
  • Unlimited campaigns and donors
  • No monthly fees. No setup. No contracts.
100%
of every gift reaches your cause

Donors cover the fee by default.

An honest comparison

What you pay, all in

A flat 3.5% platform fee, with the AI agent and every module included. Card and bank costs are passed through on top at cost, never marked up. The competitor rates below use Stripe's nonprofit rate, 2.2% + 30¢.

See everything included
PlatformPlatform feeProcessingFees on a $100 gift
Whitelabel3.5%+ interchange, ≈ 1.1% avg≈ $4.60, donors cover it
Fundraise Up last published rate4%+ 2.2% + 30¢ Stripe$6.50
Donorbox Free2.95%+ 2.2% + 30¢ Stripe$5.45

No monthly plan, no setup, no contract. At checkout the donor is asked to cover all fees by default, so 100% of the gift reaches you. It's optional, and if they decline it comes from the gift.

Payments run on a licensed PCI-DSS Level 1 facilitator. Card details are tokenized on entry and never touch your site or ours. SOC 2 Type II controls.

Illustrative estimate. Competitor terms may change.

Need to discuss something bespoke?

The Lab designs and builds custom AI products around a mission.

Book a free 20-min AI strategy callSee the Lab

From the lab

Ideas for the work that matters.

Thoughts and research on fundraising, donor relationships, responsible AI, and the technology powering mission impact.

ComparisonsBest AI Fundraising Agents / Chatbots for Nonprofits (2026)ComparisonsBest AI Donation Page Builders for Nonprofits (2026)ComparisonsBest Matching Gift Software for Nonprofits (2026)GuidesAI Fundraising for Nonprofits: The 2026 GuideAI searchHow to Get Your Nonprofit Recommended by ChatGPTPaymentsNonprofit Payment Processing Fees, Compared (2026)Get paidMatching Gifts: The Money Nonprofits Leave on the TableDonor relationshipsDonor Retention: How AI Turns One-Time Givers into Lifelong Donors
View all from the lab

In collaboration

AI for Non-Profits NetworkWhitelabel

Straight from the Network

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