Whitelabel: AI fundraising platform for nonprofits

Who is Whitelabel for?

Agentic giving, for everyone your mission touches.

From the donor who gives in a tap to the team behind the mission and the people they serve, every side of your organization gets one calm, connected experience.

A supporter completing a gift on her phone on a sunny porch

For your donors

A deeper relationship with your brand, and stewardship that compounds. Every gift, question and reply makes the next conversation better, and lifetime value follows it.

A nonprofit team gathered around a box of fresh produce in a community garden

For your team

Supercharged to fundraise at scale. The mundane gets automated, and — the part that matters — every supporter gets the kind of personal attention you could only ever afford to give major donors before AI.

A mother holding her baby in a sunlit flower garden

For the people you serve

People rely on your resources. We signpost them to the right place, the right material, the right support, and triage what needs a person — so your team keeps its bandwidth for the human moments only it can give.

One layer across
every way you raise.

No IT battles, nothing to replace. Whitelabel orchestrates on top of your website, CRM and calendar, so your agent knows when to apply agentic giving — and when to hold back.

Whitelabel Intelligence LayerAI orchestration.
Agents act on your data.

Historical donor data

Campaigns & outreach

AI search & mentions

Data & CRM

Calendar & events

From a question to a lasting relationship.

1 Conversation

2 Understanding

3 Action

A Social Creatures email to a donor named Mary from founder Rose Perry, thanking her for supporting social health

See Social Creatures live

DonorFront^TM

A stunning, authentic experience.

The haircut your website always needed. Design fast with AI, pick a prebuilt theme, or go totally custom through our conversational journey, deployable in minutes.

An optimized landing page that sits on top of the website you already have, built for interaction and donation.

Hunger Free Colorado

hungerfreecolorado.org live

Open the live site

Hunger Free Colorado donorfront on mobile

Open on your phone

See how Hunger Free Colorado uses DonorFront to put a real AI assistant, a ZIP food-finder, and one-tap giving in front of every visitor, on desktop and mobile.

Agents

Meet your secret weapon, Agents

An automated journey in the Whitelabel admin, each step showing what it will send and which steps still come back for approval

Journeys that grow with your trust

Automated AI journeys start by asking. As a routine proves itself it earns the right to run on its own, built from the logic and evidence of real donor interactions and your playbooks, while higher-value decisions still come back to you for review.

Conversation to donation

Conversational AI reads what a supporter actually wants and turns it into behavioural giving, with one-click checkout built into the conversation itself.

Your agents are always working ✦

Behind every conversation, an AI agent reads the moment, reasons, and calls the right tool, drafting a campaign, surfacing matched giving, or escalating a crisis, always grounded in your own data.

Two emails from one campaign, each written around a different supporter: an event invitation and a follow-up with a donation ask

No two donors get the same message ✦

Every supporter gets a different journey, tuned to how each one gives, with hyper-personalized donor flows built right into your Whitelabel admin.

It finds money hiding in plain sight ✦

Thousands of gifts qualify for employer matching that no one ever claims. Whitelabel spots which donors have a workplace match and doubles the gift automatically.

Every answer becomes a profile ✦

Interactive quizzes and funnels meet people where they are, qualify what they need, and route them to the right next step, with every answer landing on their DonorCardAI™ record.

The evidence library: peer-reviewed donor-behaviour findings, each one graded and cited

Built on evidence, not instinct ✦

More than 200 peer-reviewed and tested studies of donor behaviour sit behind every sequence, with around ten drawn for any one campaign. A finding that does not replicate when the cohort tests it comes back out of the library.

You keep 100% of your donation

The pay rails are free and the agentic tools come with them, so 100% of every gift reaches your cause. Free to start, with a clear monthly cap on every premium action and no subscription.

3.5%

Whitelabel platform fee, per gift

Plus card and bank costs, passed through at cost

Start onboarding

The complete AI fundraising stack
Payment costs passed through at cost, never marked up
DonorFront™, Agents & DonorCardAI™
Unlimited campaigns and donors
No monthly fees. No setup. No contracts.

100%

of every gift reaches your cause

Donors cover the fee by default.

An honest comparison

What you actually pay, all in

A flat 3.5% platform fee, with the AI agent and every module included. Card and bank costs are passed through on top at cost, never marked up. The competitor rates below use Stripe's nonprofit rate, 2.2% + 30¢.

See everything included

PlatformPlatform feeProcessingFees on a $100 gift

Whitelabel3.5%+ interchange, ≈ 1.1% avg≈ $4.60, donors cover it

Fundraise Up4%+ 2.2% Stripe$6.20

Donorbox Free2.95%+ 2.2% Stripe$5.15

No monthly plan, no setup, no contract. At checkout the donor is asked to cover all fees by default, so 100% of the gift reaches you. It's optional, and if they decline it comes from the gift.

Payments run on a licensed PCI-DSS Level 1 facilitator. Card details are tokenized on entry and never touch your site or ours. SOC 2 Type II controls.

Illustrative estimate. Competitor terms may change.

The sector whitepaper

Meet the first cohort

AI Bootcamp

We partner with nonprofits taking bold leaps.

AI personalization,
built around every relationship

Agentic giving, for everyone your mission touches.

For your donors

For your team

For the people you serve

One layer across
every way you raise.

From a question to a lasting relationship.

Your cause has
entered the chat

A stunning, authentic experience.

Built for the work
behind giving.

Meet your secret weapon, Agents

Journeys that grow with your trust

Conversation to donation

Your agents are always working ✦

No two donors get the same message ✦

It finds money hiding in plain sight ✦

Every answer becomes a profile ✦

Built on evidence, not instinct ✦

You keep 100% of your donation

What you actually pay, all in

Need to discuss something bespoke?

Ideas for the work that matters.

Straight from the Network

AI personalization,built around every relationship

Agentic giving, for everyone your mission touches.

For your donors

For your team

For the people you serve

One layer acrossevery way you raise.

From a question to a lasting relationship.

Your cause hasentered the chat

A stunning, authentic experience.

Built for the workbehind giving.

Meet your secret weapon, Agents

Journeys that grow with your trust

Conversation to donation

Your agents are always working ✦

No two donors get the same message ✦

It finds money hiding in plain sight ✦

Every answer becomes a profile ✦

Built on evidence, not instinct ✦

You keep 100% of your donation

What you actually pay, all in

Need to discuss something bespoke?

Ideas for the work that matters.

Straight from the Network

AI personalization,
built around every relationship

One layer across
every way you raise.

Your cause has
entered the chat

Built for the work
behind giving.