Trusted by nonprofit and healthcare teams of all sizes and budgets. Building with care, shaped by people.

The nonprofit and healthcare sector is on the edge of something extraordinary

Welcome to Whitelabel. We partner with you to design and build AI-powered products and experiences that improve patient engagement, deepen donor relationships, and drive real outcomes. We work alongside your team to turn complex challenges into focused, human-centred AI solutions.

Audience needs are changing fast.

Expectations are higher, attention is shorter, and experiences must feel personal, simple, and worth returning to.

We’re your AI innovation partner.

Not a product vendor. We blend strategy, design, and delivery to make AI safe, simple, and human.

Focus on your mission.

You’re already stretched running programs and fundraising. We make innovation doable.

What we do

What we do

We work in two ways: as an innovation partner for organizations building their first AI-powered experiences, and as a platform for health brands deploying clinical AI companions at scale. Both start with a conversation

We work in two ways: as an innovation partner for organizations building their first AI-powered experiences, and as a platform for health brands deploying clinical AI companions at scale. Both start with a conversation

Audience Discovery & Insight

Understand who your audiences are, what they need, and where engagement is breaking down.

AI Engagement Experiences

Design and build conversational and interactive experiences across web, mobile, and community platforms.

Knowledge & Content Systems

Structure your content, programs, and institutional knowledge so AI can use it safely and effectively.

Fundraising & Giving Flows

Improve how supporters ask, give, and follow through with intelligent prompts, checkout, and stewardship.

Automation & Programme Enablement

Reduce manual work across operations, and enhancing project delivery with targeted AI workflows.

Measurement & Iteration

Track what’s working, learn quickly, and refine or scale based on real-world outcomes.

Audience Discovery & Insight

Understand who your audiences are, what they need, and where engagement is breaking down.

AI Engagement Experiences

Design and build conversational and interactive experiences across web, mobile, and community platforms.

Knowledge & Content Systems

Structure your content, programs, and institutional knowledge so AI can use it safely and effectively.

Fundraising & Giving Flows

Improve how supporters ask, give, and follow through with intelligent prompts, checkout, and stewardship.

Automation & Programme Enablement

Reduce manual work across operations, and enhancing project delivery with targeted AI workflows.

Measurement & Iteration

Track what’s working, learn quickly, and refine or scale based on real-world outcomes.

Audience Discovery & Insight

Understand who your audiences are, what they need, and where engagement is breaking down.

AI Engagement Experiences

Design and build conversational and interactive experiences across web, mobile, and community platforms.

Knowledge & Content Systems

Structure your content, programs, and institutional knowledge so AI can use it safely and effectively.

Fundraising & Giving Flows

Improve how supporters ask, give, and follow through with intelligent prompts, checkout, and stewardship.

Automation & Programme Enablement

Reduce manual work across operations, and enhancing project delivery with targeted AI workflows.

Measurement & Iteration

Track what’s working, learn quickly, and refine or scale based on real-world outcomes.

Case Studies

Get inspired

Get inspired

We listen to your needs, co-design a pilot, then scale what works.

We listen to your needs, co-design a pilot, then scale what works.

Download on the App Store

How Livestrong delivers 24/7 cancer support that’s clinically safe and emotionally intelligent

Ellis is now a proven support layer for people navigating cancer: a fast, practical “Support Engine” on web for anxious moments, and a more personal “Recovery Coach” on mobile for daily check-ins and emotional support. Across 2025, Ellis supported 4,448+ people through 6,260+ conversations, acting as a safety net that helps survivors find clarity, next steps, and the right signposting at the right time.

4,448+ people supported in year one

10% of high-stress sessions resolved in one chat

Whitelabel has been a game-changer for how we connect with our audience. It's helping us make cancer support more accessible, more actionable, and more personal than ever before.

Suzanne Stone, CEO Livestrong

Download on the App Store

How Livestrong delivers 24/7 cancer support that’s clinically safe and emotionally intelligent

Ellis is now a proven support layer for people navigating cancer: a fast, practical “Support Engine” on web for anxious moments, and a more personal “Recovery Coach” on mobile for daily check-ins and emotional support. Across 2025, Ellis supported 4,448+ people through 6,260+ conversations, acting as a safety net that helps survivors find clarity, next steps, and the right signposting at the right time.

4,448+ people supported in year one

10% of high-stress sessions resolved in one chat

Whitelabel has been a game-changer for how we connect with our audience. It's helping us make cancer support more accessible, more actionable, and more personal than ever before.

Suzanne Stone, CEO Livestrong

View experience

How Net Impact personalizes member engagement at scale, using Whitelabel

Whitelabel's Checkout and AI assistant (multilingual) guides members to resources, career paths, and chapter actions—while leadership gets clear insights to grow dues, licenses, and alumni re-engagement.

Board-ready strategy to pilot in 90 days

$$$ New Revenue Unlock

We're building a member experience that feels one-to-one at global scale—personal guidance for students and professionals, without adding staff load.

Karen Johns, CEO of Net Impact

View experience

How Net Impact personalizes member engagement at scale, using Whitelabel

Whitelabel's Checkout and AI assistant (multilingual) guides members to resources, career paths, and chapter actions—while leadership gets clear insights to grow dues, licenses, and alumni re-engagement.

Board-ready strategy to pilot in 90 days

$$$ New Revenue Unlock

We're building a member experience that feels one-to-one at global scale—personal guidance for students and professionals, without adding staff load.

Karen Johns, CEO of Net Impact

Find out more

How Nervelli ships their conversational pain app faster, using Whitelabel

Nervelli's Platform uses Whitelabel's clinical-grade API to enhance daily check-ins, locked libraries, so each user chat is hyper personalized to the users pain.

API Integration

6 weeks to MVP

Whitelabel let us advance our user experience with personalized chat and prompting, while our team ships faster.

Leon Jacobson, CEO of Nerveli

Find out more

How Nervelli ships their conversational pain app faster, using Whitelabel

Nervelli's Platform uses Whitelabel's clinical-grade API to enhance daily check-ins, locked libraries, so each user chat is hyper personalized to the users pain.

API Integration

6 weeks to MVP

Whitelabel let us advance our user experience with personalized chat and prompting, while our team ships faster.

Leon Jacobson, CEO of Nerveli

Download on the app store

How Bonded by Baby scales postpartum care nationwide, using Whitelabel

Bonded by Baby uses Whitelabel's clinical-grade API to deliver personalized postpartum support, linking chat insights to Mount Sinai pathways—now primed for multi-state roll-out.

Mobile app launched

AI driven user support

Whitelabel lets us take our Brooklyn program with Mount Sinai nationwide—daily check-ins, smart prompts, and real referrals at scale.

Rose Perry, Founder of Social Creatures

Download on the app store

How Bonded by Baby scales postpartum care nationwide, using Whitelabel

Bonded by Baby uses Whitelabel's clinical-grade API to deliver personalized postpartum support, linking chat insights to Mount Sinai pathways—now primed for multi-state roll-out.

Mobile app launched

AI driven user support

Whitelabel lets us take our Brooklyn program with Mount Sinai nationwide—daily check-ins, smart prompts, and real referrals at scale.

Rose Perry, Founder of Social Creatures

Open AI Grant

Open AI Grant

Whitelabel supports Social Creatures in Securing Major funding opportunity to scale bonded by baby programme.

Find out how we could partner on a grant

Partner with us

Find out more

We’re excited to share that Social Creatures Inc. and Whitelabel are partnering to co-design an AI companion for new parents, building on Social Creatures’ flagship program Bonded by Baby and support from the OpenAI People-First AI Fund. Through Bonded by Baby, they support new parents with a year-long, place-based cohort model that embeds mental health support, social connection, and culturally aligned care into postpartum life. In just the past 12 months, Bonded by Baby has: Reached nearly 50,000 people through online tools. Reduced postpartum depression by 29% in a Mount Sinai trial.

We’re excited to share that Social Creatures Inc. and Whitelabel are partnering to co-design an AI companion for new parents, building on Social Creatures’ flagship program Bonded by Baby and support from the OpenAI People-First AI Fund.

Through Bonded by Baby, they support new parents with a year-long, place-based cohort model that embeds mental health support, social connection, and culturally aligned care into postpartum life.

In just the past 12 months, Bonded by Baby has:
Reached nearly 50,000 people through online tools.
Reduced postpartum depression by 29% in a Mount Sinai trial.

We’re excited to share that Social Creatures Inc. and Whitelabel are partnering to co-design an AI companion for new parents, building on Social Creatures’ flagship program Bonded by Baby and support from the OpenAI People-First AI Fund.

Through Bonded by Baby, they support new parents with a year-long, place-based cohort model that embeds mental health support, social connection, and culturally aligned care into postpartum life.

In just the past 12 months, Bonded by Baby has:

Reached nearly 50,000 people through online tools.
Reduced postpartum depression by 29% in a Mount Sinai trial.

FAQs

Working with Whitelabel

Working with Whitelabel

What teams usually want to know before starting a pilot.

What teams usually want to know before starting a pilot.

Get in touch

Do you sell a product or offer services?

We work in two ways: as an innovation partner for organizations building their first AI-powered experiences, and as a platform for health brands deploying clinical AI companions at scale. Both start with a conversation

How do we start working together?

We begin with a pro-bono working session to understand your constraints, goals, and where opportunity actually exists.

Is this only for large nonprofits with big budgets?

No. We work with small and mid-sized teams, in some cases we have submitted successful grants to undertake projects.

How do you use AI safely and responsibly?

We are SOC 2 compliant and are actively undergoing HIPAA compliance. Systems are designed with data minimisation, access controls, and human oversight.

What kind of results should we expect?

Improved engagement, reduced manual effort, and clearer insight into what’s driving outcomes.

How long does a typical engagement last?

Initial pilots typically run 4–8 weeks, with the option to iterate or scale based on results. We offer ongoing retainers on a case by case basis.

Do we need to replace our existing tools or systems?

We integrate with your existing platforms wherever possible.

AI Network for Non Profits

Whitelabel co-creates Industry leading Network with 3000+ nonprofit leaders and growing

Sign up to the weekly briefings

AI Network for Non Profits

Whitelabel co-creates Industry leading Network with 3000+ nonprofit leaders and growing

Sign up to weekly briefings

Don't let Big Tech
write your nonprofit playbook.


Don't let Big Tech write your nonprofit playbook.


Don't let Big Tech write your nonprofit playbook.


A learning space for leaders across the sector to share, debate and direct where AI can be used for maximum impact.

Contact

Start a conversation

Tell us a bit about your organization, your challenges, and what you’re trying to move forward with AI. We’ll take it from there.

Office

185 Wythe Ave f2, Brooklyn, NY 11249, United States

Founders

Ralf Alwani

Jak Spencer