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AgentLab
Why Whitelabel
The sector whitepaperInsights from 16 nonprofits in the OpenAI Foundation's People-First AI FundMeet the first cohortSix nonprofits running agentic fundraising in the open
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Sector research

The sector whitepaper

Insights from 16 nonprofits in the OpenAI Foundation's People-First AI Fund, and how much they turned out to have in common.

Read the paper
Open experiments

Meet the first cohort

Six nonprofits running five months of agentic fundraising in the open, with everything they learn published as they go.

Meet them
AI for Non-Profits Network
Every post on the network ↗
Guides by topic
View all articles →

AI that runs your fundraising while you focus on your mission

The AI stack for modern nonprofits.

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Threadevents

Task your agent from wherever you work.

SOC 2 compliant, verified by VantaHIPAA compliant, verified by Vanta

Trusted by forward-thinking nonprofits

LivestrongSt Michael'sNet ImpactGeneration180Income MovementCameron HouseHunger Free ColoradoSocial CreaturesIt Gets BetterNo Stomach For CancerTwo River TimesSt Wilfrid'sCAUSESitGritProject EquityCanadian Red CrossCulture NextadfinitasFrucht AlarmStratovationOpportunity Knocks
8,300+people supported through a digital support experienceRead the case study
12%uplift in AI fundraising feature use
“Whitelabel’s tech has become central to how we operate and deliver our mission.”
Karen Johns, CEO

It lives on your website

Your agent sits on the website you already have and answers every visitor from your own content, with a source for each answer. It takes a gift inside the conversation, signs people up for events and updates, and points someone who needs help to the right place.

If I give $50, what does it pay for?

Source2025 Impact Report

Your gift$50 monthly

$600 a year toward free SitGrit classes.

It reaches donors by message

On iMessage and WhatsApp your agent chooses the supporters a moment fits, starts a conversation in their own terms and makes one specific ask. They give in the thread, and every reply lands on their record.

Canadian Red CrossiMessage
Why nowTwo months on, with news from the recovery she gave to.The askHer own $20, made monthly, to be ready for the next emergency.AfterThe gift and every reply land on her DonorCardAI record.

It writes every email

Campaigns go out written for each supporter, from what they gave, said and opened, and the replies come back to the same agent. It handles the routine answers and brings you the ones that need a person.

After the impact quiz ActiveDynamic3 emails over 10 days · adapts each message to the person
Preview as
The emails3 emails · Saved
Each email is timed from when the person took the quiz.
Net Impact to Maya Chen · Sep 19
Maya, you’re a Connector
Your quiz result, and where it points.
A woman walking down a sunlit New York street with her coffee, beside the words Here are your results
You bring people together
Hi Maya,
Your result is in. You’re a Connector, and you’re moving into climate work. Connectors change careers through the people they know, and you led a chapter for two years, so you know more of them than you think.
Your full result shows three climate roles Connectors have moved into, and who to talk to about each.
See your full result
With gratitude,
The Net Impact team
Lead with purpose. Live with impact.
Sent by Net Impact · Unsubscribe
AssistantFocused on step 1 · Your result
What should change in step 1? I’ll edit it once, and each supporter keeps their own details.
Try

It makes you the answer

When someone asks ChatGPT or Claude where to give, your agent works to make your cause the answer and measures how often it is. Donors can give right there in the chat.

AI visibility
Livestrong · last 30 days
Visibility across AI assistants
65%+19 pts
Mentioned in 31 of 48 answers
Your rank
#2 of 9
orgs recommended
Donor questionsMentioned
  • Where can I donate to help people with cancer?11/12
  • Charities that help cancer survivors9/12
  • Fertility help for cancer patients8/12
  • Best cancer charities to donate to3/12
Gifts attributed to AI assistants14
Where can I donate to help people with cancer?

It keeps every record

DonorCardAI is the CRM built for the agent, with one card per supporter written from every gift, conversation and email. It syncs with the CRM you already use, so nothing is migrated and no one keys a gift in twice.

Contacts

Everyone your mission has touched, in one place.

Suggested
6 peopleAdded ▾50 / page ▾
PersonStatusConversationsGiftsAddedLast seen
Priya NatarajanWeb · Monthly donorMonthly · 14 months 6 15Jul 12, 2025Sep 19, 2026⋮
Daniel OkaforWeb · Lapsed donorLapsed · last gift 2024 3 4Nov 4, 2023Sep 2, 2026⋮
Grace WhitfieldWeb · Major donorMajor · $5,000 in May 2 3May 9, 2025Sep 14, 2026⋮
Tom AlvarezWeb · VolunteerVolunteer · new this week 1 0Sep 16, 2026Sep 18, 2026⋮
Hannah KimWeb · Event donorEvent · gala 2026 4 2May 20, 2026Sep 10, 2026⋮
Marcus BellWeb · Matched gift pendingMatch unclaimed · $500 2 5Feb 2, 2024Aug 30, 2026⋮

Page 1 of 1 · 6 contacts

Click a person to open their supporter brief, or try Audiences and Weekly insights.

It looks after every donor

Journeys watch each supporter for the moment to thank, invite or ask, and draft the next step. Routine steps run on their own once they have proved themselves, and the bigger decisions come to you first.

Journeys
Listening
Journeys watches your supporters for opportunities and decides the next best step: a message, a wait, or a check-in with you.
5 awaiting review · 2 need you
SupporterDecisionWhyReviewConfidenceStatus
Hannah KimRecover unfinished donationsHelp Hannah finish her monthly giftStopped at the amount step of a $25 monthly gift on Friday.Routine91%
Grace WhitfieldFollow up high-intent visitorsAnswer Grace about a named giftAsked on Sep 14 about naming the river parcel.Sensitive71%
Marcus BellRecover employer matching giftsRemind Marcus to claim his matchHis employer matches 1:1, and the request closes on Dec 31.Routine88%
Daniel OkaforWin back lapsed donorsShow Daniel what his gifts didLapsed since 2024, then read the annual report on Sep 2.Novel play76%
Tom AlvarezCheck in after supportThank Tom for his first trail dayJoined the Saturday trail crew on Sep 19, with his son.Routine94%

100% of your donation reaches you

Whitelabel and your agent carry a 3.5% platform fee on each gift. By default the donor covers it, and the card costs too.

$100given$100to your cause
  • 3.5%platform fee per gift, your agent included
  • At costcard costs, never marked up
  • $0monthly fee, setup or contract
How the fee works

No IT battles

Whitelabel connects and works with your favorite tools and data.

Also Klaviyo, ActiveCampaign, Donorbox, Fundraise Up, Action Network, Double the Donation and any calendar feed.

Put your agent to work

See it running on your own website in a demo, or start free today.

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